When trying to expand a business that sells directly to consumers online, what is one of the most difficult obstacles you face? Most often it is trustworthy order completion and you would be surprised to learn how closely warehouse and delivery logistics are linked to customer satisfaction. They’re crucial to building a brand that people will love for years to come.
Marketing receives a lot of attention, but the customer’s experience after making a purchase is equally vital.
What exactly is B2C fulfillment?
Orders that are shipped directly to a consumer, as opposed to a business or some other third party, are considered to be B2C fulfillment. Due to standardized product pricing, smaller order sizes, and the lack of contracts in most cases, fulfilling B2C orders is typically a simpler process.
How To Find the Best B2C fulfillment partner?
Some B2C fulfillment providers are better than others. That’s why it’s so critical to be selective when selecting a business partner.
Here are the five most crucial aspects to think about when selecting a fulfillment partner (3PL) for business-to-consumer orders.
Integrates with your virtual storefront
B2C fulfillment relies heavily on the use of technology. Your online platform should be easily connected to the 3PL’s system. By doing so, your fulfillment service provider receives immediate notification of online orders and can begin processing them immediately.
Make sure the technology used by the fulfillment service directly integrates with all of your sales channels, such as Amazon or Flipkart, if you are a multichannel retailer. In doing so, we can avoid having stock of the same item in two places.
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You should be able to see everything from orders and shipments to stock levels and more with the data and analytics provided by the 3PL’s software.
It’s important to remember that some 3PLs, like Mehta Excel, provide a 3PL Management system that provides brands that need a more sophisticated, cutting-edge solution with technology.
Compatible with a wide range of e-commerce platforms
If your B2C fulfillment provider can easily integrate with other ecommerce solutions like inventory planning and returns management software, they can become the nerve center of your logistics operations. Find out how well a prospective B2C fulfillment partner will integrate with your current technology by reading up on their partner integrations. Having room for development and improvement is a benefit of working with a B2C fulfillment partner that is constantly adding new integrations and partners to their network.
Precision in orders
Accuracy of orders placed is a key indicator of customer satisfaction. It is the proportion of orders that are correctly processed and delivered to their intended recipients. If you send the wrong item, not only will the unboxing experience suffer, but you may also have to spend more money and time fixing the mistake.
If you’re looking for a B2C fulfillment company, one important question to ask is what percentage of orders they fulfill correctly on average. It’s also a good idea to inquire about the steps taken by the 3PL’s operations team to ensure consistency in accuracy across their network.
Safety in Shipping
One of the most crucial aspects of B2C fulfillment is the development of a shipping strategy. From a B2C fulfillment perspective, even though there is less control once orders are in the hands of a carrier, there are ways to improve last-mile delivery. First, you can distribute goods to different warehouses depending on where your clientele lives. Since some packages won’t have to travel as far to get to their destination, this reduces the potential for damage and allows for faster, cheaper shipping.
Helpful communication with clients
Different B2C fulfillment companies provide varying degrees of customer service, it’s important to inquire about the company’s customer support and see if it has any testimonials from satisfied customers. It’s important to keep in mind that 4PLs are not the same as 3PLs, especially when it comes to providing assistance to customers.
A 4PL oversees multiple third-party vendors, but it is the 3PLs who run the show when it comes to B2C fulfillment. As a result, your brand can provide faster, more consistent, and reliable customer support.
What makes third-party logistics providers a good option for business-to-consumer orders?
Many successful companies owe their success to a top-tier third-party logistics (3PL) provider.
When you’re just getting started, handling fulfillment in-house isn’t a problem. However, as your company expands, the opportunity costs of diverting time and energy away from product development and marketing will become a problem.
Ecommerce supply chains require the right hardware, software, distribution network, and personnel to fulfill customer demands for speedy and inexpensive shipping. Third-party logistics providers (3PLs) like Mehta Excel offer a comprehensive fulfillment solution, including storage, real-time inventory tracking tools, order fulfillment for retailers, and robotic shipping.
What challenges exist in B2C order fulfillment?
Orders in business-to-consumer fulfillment must be processed quickly and accurately. To avoid running out of stock, you need a system that monitors and controls inventory in real time. A fulfillment strategy can be time-consuming and expensive because of all the moving parts involved, from storage to returns. For this reason, many e-commerce companies hire a third-party logistics provider like Mehta Excel to handle their B2C orders.
What are the most reliable B2C order fulfillment companies?
Find a 3PL that has a nationwide or global fulfillment network if you need the best B2C order fulfillment services. The software used by a 3PL should also be considered. It’s important to find a fulfillment service whose technology is compatible with your existing infrastructure and that gives you complete oversight of the fulfillment process.
When compared to fulfilling orders on your own, what advantages does it have to work with a B2C fulfillment partner?
It’s common for new online businesses to handle fulfillment themselves initially. But there’s more to fulfilling orders than just picking and packing them. It is important to have access to technology, especially for inventory management, because fulfillment is a lengthy process. Low opportunity costs are one of the costs associated with self-fulfillment, as your time would be better spent on revenue drivers such as product development and marketing.
How to figure out which B2C fulfillment service is best for your company?
It’s best practice to shop around for multiple bids from B2C fulfillment service providers before settling on one. You should choose the right third-party logistics provider from the start so that, as your business grows, you don’t have to go through the hassle of switching 3PLs. Finding a 3PL that offers both convenient fulfillment locations and cutting-edge logistics technology is essential.
Mastering B2C fulfillment is a cornerstone skill for sustainable success. Choosing the best business-to-consumer (B2C) fulfillment service for your online store will bring you both client satisfaction and sustained growth. At Mehta Excel, we make B2C fulfillment services easy for your needs.